Rebooking and follow-up for hair salons
Hair clients rebook when someone reminds them at the right time for their service, which is different for a cut, a root touch-up and a smoothing treatment. AI can track each client’s last service and stylist and send a short, friendly nudge with open times. Westward sets this up so the message sounds like your salon.
Talk through your salon with the person who builds it
A free 30-minute call. You leave knowing which part of your hair salon to hand to AI first, what we would build, and roughly how long it takes.
Different services, different clocks
A trim, a gloss, a root touch-up and a keratin treatment all come around at different intervals. A single blanket reminder misses most of them.
Set the usual window per service and per client, and the nudge goes out when it will feel helpful.
The follow-up after a big change
After a major color change, a message a few days later asking how her hair is feeling helps. If she has questions, a person can answer. If she loves it, she is more likely to leave a review.
Win back the lapsed
Clients who have not been in for a long time have not necessarily left you. Maybe they moved or got busy. A gentle note with their stylist’s name often brings them back.
Picture this
Examples of what it can look like. Illustrations, not clients.
A client had highlights with Dani. Her system notes the usual gap between visits, and a message goes out offering Dani’s next openings.
A woman had her first keratin treatment last week. A short check-in asks how it is going and how to care for it, with your care instructions.
A client who has not been in for months gets a note from her old stylist, not from “the salon.”
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your salon with the person who builds it
A free 30-minute call. You leave knowing which part of your hair salon to hand to AI first, what we would build, and roughly how long it takes.
Questions
How many messages is too many?
Few. One timely nudge per service window, then stop unless she replies.
Do clients have to opt in?
Text marketing needs consent and an easy way to opt out. Collect that at booking.
More jobs AI can take on
What Westward builds for this
Follow up automatically: the same job in similar businesses