AI by industry · Real estate brokerages
A brokerage dashboard that shows every agent’s pipeline
A brokerage dashboard should answer the broker’s morning questions: what is in escrow, what closes this week, which leads are untouched, which files are incomplete. A custom one can pull that from email, your transaction system and your lead sources, instead of asking agents to type it in twice.
Talk through your brokerage with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate brokerage to hand to AI first, what we would build, and roughly how long it takes.
Built for the broker’s questions
Not every brokerage cares about the same view. One wants listings by agent, another wants escrow dates and a short list of at-risk deals. A custom dashboard is built around what you actually check each day.
Fed by the work, not by extra typing
Agents resist double entry. When the system reads email and your transaction tools, the dashboard fills in as the work happens. Anything the AI summarized is marked, so you can check it.
You decide who sees what, so agents see their own pipeline and you see the office. Pricing for a build like this is a fixed amount in writing, agreed before work starts.
Useful for agents too
If the dashboard gives each agent a clear to-do list, they will want to use it. If it only watches them, they will not.
Picture this
Examples of what it can look like. Illustrations, not clients.
On Monday you open one screen: five deals closing this week, two with missing items, three leads unclaimed over the weekend.
An agent opens her view and sees which clients need a reply today, in order.
At the end of the quarter, you pull the list of listings by area for a meeting without building a spreadsheet.
The rules that apply, in their own words
“To make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin”
“intended for voluntary use and to improve the ability to incorporate trustworthiness considerations into the design, development, use, and evaluation of AI products, services, and systems.”
The U.S. Bureau of Labor Statistics counts 530,600 broker and sales agent jobs in the U.S. in 2025 and projects 2% growth from 2025 to 2035. Source: BLS Occupational Outlook: Real Estate Brokers and Sales Agents.
Sources
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- HUD: Fair Housing Act overview: Who is protected and what the Act covers in sales, rentals and ads.
- 42 U.S.C. § 3604 (Fair Housing Act): The text of the rule on discriminatory housing ads and statements.
- NAR Code of Ethics and Standards of Practice: The rules REALTORS® follow, including honest advertising.
Talk through your brokerage with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate brokerage to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can it connect to our existing tools?
Often yes. We check what you use and how it exports before we promise anything.
How long does a first version take?
About a month for a working first build. We would scope the specifics on a free call.
More jobs AI can take on
What Westward builds for this
A dashboard that runs itself: the same job in similar businesses