AI by industry · Real estate agents
AI receptionist for real estate agents
An AI receptionist picks up when you cannot: during a showing, at a closing table, or at night when a buyer sees your sign. It answers basic questions from your listing sheet, learns what the caller needs, and passes you a clear summary. It should tell callers it is an AI assistant.
Talk through your real estate business with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate agent to hand to AI first, what we would build, and roughly how long it takes.
The call that goes to voicemail
Buyers calling about a listing often call two or three agents in a row. The one who answers, or replies first, tends to get the showing. If you are standing in someone’s kitchen, that is not you.
What it can and cannot do
It can say what the listing is, the bedrooms and bathrooms, the open house times, and ask if they are working with an agent. It can set up a showing request for you to confirm.
It should not negotiate, quote what a home will sell for, or make promises for you. Those stay with you.
Recording and disclosure
Rules on recording calls differ by state, and California requires everyone’s consent. Have the assistant say what it is and that the call may be recorded, and ask your broker if you are unsure.
Picture this
Examples of what it can look like. Illustrations, not clients.
A caller sees your sign at 8 p.m. and asks if the house is still available. The assistant says yes, gives the open house time, and asks if they would like a private showing. You get the details in a text.
A seller’s neighbor calls while you are at a closing. The assistant takes the name and number and flags it as “neighbor, thinking of selling.”
The rules that apply, in their own words
“To make, print, or publish, or cause to be made, printed, or published any notice, statement, or advertisement, with respect to the sale or rental of a dwelling that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin”
“other than a call made for emergency purposes or made with the prior express consent of the called party”
The U.S. Bureau of Labor Statistics counts 530,600 broker and sales agent jobs in the U.S. in 2025 and projects 2% growth from 2025 to 2035. Source: BLS Occupational Outlook: Real Estate Brokers and Sales Agents.
Sources
- 47 U.S.C. § 227 (TCPA): Consent rules for automated calls, prerecorded voices and texts.
- HUD: Fair Housing Act overview: Who is protected and what the Act covers in sales, rentals and ads.
- 42 U.S.C. § 3604 (Fair Housing Act): The text of the rule on discriminatory housing ads and statements.
- NAR Code of Ethics and Standards of Practice: The rules REALTORS® follow, including honest advertising.
Talk through your real estate business with the person who builds it
A free 30-minute call. You leave knowing which part of your real estate agent to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will callers know it is an AI?
They should. It is better to say so at the start than to have someone feel tricked later.
What happens if it cannot answer a question?
It says you will follow up, takes the question down, and sends it to you. It does not guess.
More jobs AI can take on
What Westward builds for this
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