AI marketing for law firms
A law firm can use AI to draft articles that explain common questions in plain words, newsletters for past clients and referral partners, and attorney bios. Because marketing is regulated, an attorney should check accuracy and compliance on every piece before it is published.
Talk through your firm with the person who builds it
A free 30-minute call. You leave knowing which part of your law firm to hand to AI first, what we would build, and roughly how long it takes.
Plain explainers
The strongest content answers the questions clients really ask. An attorney describes the answer in a few sentences, and AI turns it into a clear article with a short summary at the top.
Keep it general. Avoid anything that reads as advice for one person’s situation.
Stay in touch with people who might refer
Past clients, accountants, realtors and other attorneys send work. A short monthly note on what changed in your area of law keeps you in mind.
Check advertising rules for disclaimers and for how you describe your experience.
Speaking and community
Talks at local business groups, short webinars and articles for trade associations build credibility. AI can turn an outline into slides and a written summary, and the attorney presents. Follow any rules on solicitation at live events.
Picture this
Examples of what it can look like. Illustrations, not clients.
An estate attorney explains how a trust differs from a will in three sentences. The firm gets a page and a short email version.
A new associate joins. A bio and announcement are drafted for the partners to review.
A change in a local court rule is summarized for the referral newsletter.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- ABA Model Rule 1.6: Confidentiality of Information: The model ethics rule on protecting client information.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your firm with the person who builds it
A free 30-minute call. You leave knowing which part of your law firm to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI cite cases accurately?
It can get citations wrong. Verify every authority yourself before you publish or file anything.
Does marketing content count as advertising?
Often, yes. Treat it that way and have a lawyer review it.
Is social media worth it?
For some practices, yes, especially business law and referral networks. Pick one channel you can keep up.
More jobs AI can take on
What Westward builds for this
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