Automatic follow-up for golf courses
Follow-up at a golf course means a quote reply that arrives the same day, a league renewal note before the season, and a check-in for members who have gone quiet. AI keeps track of who is waiting on what and drafts the message in your voice. A person on your staff reads it and sends it.
Talk through your course with the person who builds it
A free 30-minute call. You leave knowing which part of your golf course to hand to AI first, what we would build, and roughly how long it takes.
Where follow-up gets dropped
An outing planner emails in March, gets a quote, and hears nothing for three weeks. A league captain is never asked about next year until another course asks first. Those are the leaks.
A simple list fixes most of it: who asked, what they asked, what you said, and when to check back.
What the AI does with the list
It reads your inbox for outing and league conversations, notes the next step, and drafts the nudge when a date comes due.
It can also spot members whose rounds dropped off and suggest a friendly note from the pro.
Keep it in the pro’s voice
A note from the head pro lands differently than a mass email. Give AI a few of your past messages and it will match your tone: short, friendly, a little golf humor if that is you. The pro or GM reads every draft before it goes, and fixes anything that sounds off.
Picture this
Examples of what it can look like. Illustrations, not clients.
A quote went to a planner ten days ago. AI flags it and drafts a short note asking if the date still works.
League renewals are due in six weeks. Each captain gets a reminder with last year’s format and a question about changes.
A member who played often last summer has not booked in months. The pro gets a drafted, personal check-in to approve.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your course with the person who builds it
A free 30-minute call. You leave knowing which part of your golf course to hand to AI first, what we would build, and roughly how long it takes.
Questions
Does it send messages on its own?
Not unless you want that. By default it drafts and your team presses send.
What if someone asks to stop?
The request is recorded and they are removed from follow-up lists.
More jobs AI can take on
What Westward builds for this
Follow up automatically: the same job in similar businesses