AI marketing for golf courses
Golf course marketing is mostly steady, small updates: course conditions, league signups, twilight and weekday promotions, outing pitches. AI can draft these from your calendar and photos so you spend minutes, not an evening. The pro or GM approves everything before it posts.
Talk through your course with the person who builds it
A free 30-minute call. You leave knowing which part of your golf course to hand to AI first, what we would build, and roughly how long it takes.
Content that follows the calendar
The course gives you a year of material: opening day, aeration, a new tee box, member-guest weekend, the fall color round. Most of it never gets posted because nobody has time.
Give AI the calendar and a few photos, and it prepares a week of posts and one email.
Different golfers, different messages
A junior program parent, a retired weekday regular and a corporate planner do not want the same email. Keep three or four short audiences and write for each.
AI makes that cheap enough to actually do.
Photos do the heavy lifting
A sunrise on the fourth hole sells a round better than a paragraph. Keep a shared folder of recent course photos, with permission from anyone shown. AI can pair a photo with each post and write the caption, so the shop is not hunting for content on a Friday afternoon.
Picture this
Examples of what it can look like. Illustrations, not clients.
Greens are being aerated Monday. A post and a short email explain why, how long, and when putts roll true again.
A new twilight rate starts in May. AI drafts a note for past twilight players, a sign for the shop and a social post.
A junior camp has open spots. Parents on the list get a message that answers age, hours and sign-up.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your course with the person who builds it
A free 30-minute call. You leave knowing which part of your golf course to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will it sound like a robot?
It should sound like your course. Give it samples of how you talk and edit the first few drafts.
Do I need a big following?
No. Email to past players often does more than a large social page.
More jobs AI can take on
What Westward builds for this
Marketing and content: the same job in similar businesses