Gentle follow-up for yoga studio students
Yoga students respond to warmth, not pressure. The best follow-up is a short thank-you after the first class, a suggestion for a next class, and a kind check-in if someone has drifted away. AI can draft these in your studio’s voice and send them at the right time. Teachers can add a personal line to keep it human.
Talk through your studio with the person who builds it
A free 30-minute call. You leave knowing which part of your yoga studio to hand to AI first, what we would build, and roughly how long it takes.
After the first class
A first visit can feel vulnerable. A message that evening saying it was lovely to practice together, with a suggestion of what to try next, makes a student feel noticed.
If the teacher can add a line about something they saw, even better.
Drifting students and workshop guests
People who attended a workshop are curious about more. A note a week later with a related class or the next event is welcome.
For members who stopped coming, a simple “we miss you, how are you?” works better than a promotion. Offers can come later, if they come at all.
Picture this
Examples of what it can look like. Illustrations, not clients.
A student attends the Sunday restorative workshop. The next week she gets a note about the Tuesday evening restorative class.
A member who came twice a week has not been in since summer. The owner sends a short personal note, with a draft prepared to edit.
A new student on the intro month gets a midpoint message offering help picking classes.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your studio with the person who builds it
A free 30-minute call. You leave knowing which part of your yoga studio to hand to AI first, what we would build, and roughly how long it takes.
Questions
How many messages are too many?
Few. One after the first visit, one a week later, and then only when something relevant comes up.
Do I need consent to text students?
Yes. Get permission when they sign up, and make it easy to opt out.
More jobs AI can take on
What Westward builds for this
Follow up automatically: the same job in similar businesses