Get an architect found on Google and ChatGPT
To get an architecture firm found on Google and in AI assistants, give each service and location its own clear page, keep your name, address and phone the same everywhere, and answer the questions clients really ask. AI assistants tend to quote pages that state plain facts, so say what you design, where, and how your process works.
Talk through your firm with the person who builds it
A free 30-minute call. You leave knowing which part of your architect to hand to AI first, what we would build, and roughly how long it takes.
Say exactly what you do and where
Someone asking an assistant for an architect for a historic home renovation wants a firm that says it does that. A page for each type of project and each area you serve gives search engines and assistants something specific to quote.
Answer the real questions
What are the phases of a project? What does an architect do versus a designer or a contractor? Do you handle permits? Write short, honest answers. Do not promise timelines for a building department you do not control.
Keep your profiles consistent
Your Google business profile, website and directory listings should agree on your name, address, phone and services. Mixed details make it harder for search engines to trust you.
Nobody can guarantee a ranking. The aim is to be clear and easy to understand.
Picture this
Examples of what it can look like. Illustrations, not clients.
A homeowner asks an AI assistant who handles accessory dwelling units in their city. The firm with a page that explains the process, the phases and the local focus is easier to mention.
A page titled “What does an architect do for a home addition?” answers the question in the first two sentences, then goes deeper.
You move offices. One update fixes the address on the site and the main profiles, instead of leaving three old versions around.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your firm with the person who builds it
A free 30-minute call. You leave knowing which part of your architect to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can anyone guarantee a top ranking?
No. Beware of anyone who does. You can improve clarity and coverage, then measure what happens.
Do I need a blog?
Not necessarily. A small set of strong pages about your services and projects often does more than a pile of posts.
More jobs AI can take on
What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses