AI by industry · Mortgage brokers
Automatic follow-up for mortgage broker leads
Mortgage follow-up has two jobs: moving a live file forward and keeping cold leads warm. AI can send document reminders, status updates and gentle check-ins on a schedule you set, in your wording. A person approves the templates, and anyone can opt out.
Talk through your brokerage with the person who builds it
A free 30-minute call. You leave knowing which part of your mortgage broker to hand to AI first, what we would build, and roughly how long it takes.
Live files: the reminder that actually gets the document
Borrowers mean to send the missing statement and forget. A short, specific reminder works better than a general one: which account, which pages, and why it is needed.
The system can ask again on the day you choose and tell you when the upload arrives.
Cold leads: do not let them vanish
Someone who inquired about buying in the spring may be ready in the fall. A light check-in every so often, with something useful in it, keeps you in the running.
Do not send the same message to everyone. Someone who asked about a refinance wants something different from a first-time buyer.
Keep it compliant
Marketing messages to borrowers fall under advertising and consent rules. Put an opt-out in every message and honor it fast.
Picture this
Examples of what it can look like. Illustrations, not clients.
A borrower is missing the second page of a bank statement. The reminder names the exact account and page, and the file moves the next morning.
A lead who said they would buy after their lease ended gets a note two months before that date, asking if they want to start.
A borrower stuck on a letter of explanation gets a reminder with a short example of what the underwriter usually wants to see, and replies with it the next day.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 12 CFR § 1026.36 (loan originator rules): Regulation Z rules for mortgage loan originators.
- CFPB: Regulation X (RESPA): Settlement and referral rules for home loans.
- CFPB: mortgage compliance resources: The Consumer Financial Protection Bureau’s guides for mortgage businesses.
Talk through your brokerage with the person who builds it
A free 30-minute call. You leave knowing which part of your mortgage broker to hand to AI first, what we would build, and roughly how long it takes.
Questions
Should follow-up texts sound automated?
No. Write them like you would, short and specific, and have a person approve the wording first.
What if a borrower asks to stop?
The system should stop at once and mark them. That is both the rule and good manners.
Can the system follow up by text as well as email?
Yes, if the borrower has agreed to texts. Check consent first, and keep texts short.
More jobs AI can take on
What Westward builds for this
Follow up automatically: the same job in similar businesses