AI by industry · Mortgage brokers
AI receptionist for mortgage brokers
An AI receptionist for a mortgage broker answers when you are on another call or at a closing table. It asks the intake questions, such as buying or refinancing, rough timeline and best way to reach them, then books a call and sends you the summary. It should not quote rates or give loan advice.
Talk through your brokerage with the person who builds it
A free 30-minute call. You leave knowing which part of your mortgage broker to hand to AI first, what we would build, and roughly how long it takes.
Why a missed call costs a loan
A borrower who is shopping calls several brokers in a row. The first one who picks up, or calls back within minutes, usually gets the conversation. Voicemail gets skipped.
Leads from referral partners are the most sensitive, because the agent is watching how you treat their buyer.
What it should and should not say
It can explain how your process works, what documents you usually ask for first, and when you are free to talk. It should say clearly that a licensed loan officer will discuss rates and eligibility.
You write those boundaries, and you read the transcripts.
Hand-off that does not repeat questions
The borrower should never have to say it all again. The call summary lands in your inbox with the purpose of the loan, the property state and the time they asked for.
Picture this
Examples of what it can look like. Illustrations, not clients.
It is 6:40 p.m. and a couple calls about buying their first home. The receptionist asks the basics and books you for 9 a.m., and they get a text confirming it.
A realtor calls while you are in a signing. The receptionist takes the buyer’s name and the property address and flags it as urgent.
A self-employed borrower calls on a Saturday. The receptionist explains that you usually ask for two years of returns, books Monday, and tells you they are self-employed.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“other than a call made for emergency purposes or made with the prior express consent of the called party”
Sources
- 47 U.S.C. § 227 (TCPA): Consent rules for automated calls, prerecorded voices and texts.
- 12 CFR § 1026.36 (loan originator rules): Regulation Z rules for mortgage loan originators.
- CFPB: Regulation X (RESPA): Settlement and referral rules for home loans.
- CFPB: mortgage compliance resources: The Consumer Financial Protection Bureau’s guides for mortgage businesses.
Talk through your brokerage with the person who builds it
A free 30-minute call. You leave knowing which part of your mortgage broker to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will borrowers know it is not a person?
It should say so up front. People accept that when the call ends with a real appointment.
Does it record calls?
That is a setting you choose. Recording rules vary by state, so the greeting should tell callers if it happens.
Can it screen out callers who are not a fit?
It can ask basic questions, such as the state of the property, and pass anything outside your licensed states to you with a polite note.
More jobs AI can take on
What Westward builds for this
Never miss a call: the same job in similar businesses