AI by industry · IT services companies
AI marketing for IT services companies
IT services companies can use AI for marketing by turning real situations from the field into short guides, checklists and case studies that business owners find useful. A technician or owner checks each piece for accuracy. Use plain words, avoid fear tactics and never reveal a client’s details or weaknesses.
Talk through your IT company with the person who builds it
A free 30-minute call. You leave knowing which part of your IT services company to hand to AI first, what we would build, and roughly how long it takes.
Write what clients keep asking
Do we need backups for our cloud email? What happens when an employee leaves? How do we set up two-step sign-in? Each is a useful short guide. AI drafts it from your explanation, and you make sure it is correct.
Case studies without the secrets
A write-up of a migration or a new office setup helps prospects picture working with you. Keep the client anonymous unless they agree, and leave out anything that exposes their security.
Use only facts you can stand behind.
Newsletter that is worth opening
A short monthly note with one tip, one alert about something real and one reminder, such as updating a device, keeps you present. Avoid scare tactics. They erode trust.
Picture this
Examples of what it can look like. Illustrations, not clients.
A technician explains to you how they set up a small office’s backups. The explanation becomes a one-page guide called “What should a small office back up?”
Each month, a short note goes out about one thing clients should do, such as checking who still has access to company systems.
After a successful office move, a case study is drafted with the client’s approval, without naming the building or the vendors.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your IT company with the person who builds it
A free 30-minute call. You leave knowing which part of your IT services company to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I use security news in marketing?
Carefully. Report real events accurately, link to sources and avoid exaggerating to frighten people.
Who should check AI-written technical content?
A technician who knows the subject. Wrong technical advice can hurt clients and your reputation.
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