AI by industry · IT services companies
How IT services companies can get more reviews
IT services companies get more reviews by asking when a problem has just been solved or a project has just gone live, making the request short and personal, and replying to every review. AI drafts the message and tracks who has been asked. Never pay for reviews, and never reveal a client’s systems or details in a reply.
Talk through your IT company with the person who builds it
A free 30-minute call. You leave knowing which part of your IT services company to hand to AI first, what we would build, and roughly how long it takes.
Ask after a fix
A user whose email works again after a bad morning is at their most grateful. A short message after the ticket closes, with a link, catches that. Ask the decision maker too, since they choose the provider.
Security and privacy in replies
Keep replies free of details about a client’s network, software or incidents. Something that seems harmless can tell an attacker useful things. Thank them and keep it general.
Ask clients before using their name in marketing.
When it is bad
An outage or a slow response may draw a harsh review. Reply calmly, acknowledge it, say what you have changed and invite a call. Future clients judge you by how you handle trouble.
Picture this
Examples of what it can look like. Illustrations, not clients.
After a successful office move, the owner gets a note thanking them and asking for a few words on the experience.
A review praises quick responses. The reply says thank you and credits the technician by first name.
A bad review about a long outage gets a calm reply that offers to talk and describes the steps you took afterwards, in general terms.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
Talk through your IT company with the person who builds it
A free 30-minute call. You leave knowing which part of your IT services company to hand to AI first, what we would build, and roughly how long it takes.
Questions
Should I ask every client?
Ask the ones who are happy and willing, and do not pressure anyone. Never block unhappy clients from posting.
Where do IT buyers look?
Typically Google and a few industry review sites. Pick one or two to focus on.
More jobs AI can take on
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