AI by industry · E-commerce brands
How to get more product reviews with AI
An online brand gets more product reviews by asking after the item has had time to be used, not just after it ships. AI can time the request to delivery, tailor it to the product, and draft replies. Do not pay for reviews or only ask happy customers, because that can break platform and consumer rules.
Talk through your store with the person who builds it
A free 30-minute call. You leave knowing which part of your e-commerce brand to hand to AI first, what we would build, and roughly how long it takes.
Time the ask to the product
A candle can be reviewed in a week; a mattress topper needs a month. A request that arrives when the customer has actually used the item gets a more useful review.
Photos from customers are worth asking for. A picture of the jacket in real life answers sizing questions better than a paragraph. Ask politely, and always get permission before using them.
Fix problems before they post
A check-in message that says “how is it going?” lets a customer with a problem reach you first. You solve it, and a negative review may never appear.
Make it easy: a short link, one tap, no account needed. Every extra step costs responses.
Follow the rules
Consumer protection rules in the US treat fake or filtered reviews as a serious problem. Ask all customers, post honest reviews, and never write reviews yourself.
Picture this
Examples of what it can look like. Illustrations, not clients.
Ten days after a skincare order is delivered, the customer gets a short request that names the product she bought.
A buyer replies to the check-in saying the lid is loose. Your team sends a replacement.
A three-star review mentions slow shipping. A reply is drafted that explains the delay and the fix.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
Talk through your store with the person who builds it
A free 30-minute call. You leave knowing which part of your e-commerce brand to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can AI write reviews for me?
No. Fake reviews are against the rules and hurt trust.
Should I only ask satisfied customers?
No. Filtering who gets the link is discouraged. Ask everyone.
How do I handle fake or spam reviews?
Report them through the platform. Do not delete honest negative reviews on your own site.
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