How to get more reviews for your flower shop with AI
A florist earns reviews by asking at emotional high points: after the wedding, after a thank-you from the recipient, or after a successful rush order. AI can time the request and draft replies for each review. Never pay or reward for a review, and ask everyone, not only the happiest.
Talk through your flower shop with the person who builds it
A free 30-minute call. You leave knowing which part of your florist to hand to AI first, what we would build, and roughly how long it takes.
Two audiences, two asks
The person who sends flowers and the person who receives them see different parts of your work. Couples can review the full experience a week after the wedding. Senders can be asked a day after delivery. A short note works for both.
Wedding reviews are your best marketing. Ask the couple when the dust has settled, and consider asking the planner or venue coordinator as well. A review from a professional who watched you work counts for a lot.
Hard reviews are about timing
A late delivery or a substituted flower can cause a bad review. If a recipient says something is wrong, you want to hear about it first. A short check-in after delivery gives the sender a path to you.
Photos of the finished work, shared with permission, make the review richer. A short note asking if they would be willing is enough.
Replies that sound like a person
Mention the event or flower by name. AI can draft it, and you edit so it sounds like you.
Picture this
Examples of what it can look like. Illustrations, not clients.
A week after a June wedding, the couple gets a warm note and a link to share their experience.
A customer says the roses arrived tired. A reply is drafted that apologizes, explains what you will do and invites a call.
A woman who received a birthday bouquet posts about it. A reply thanks her by name.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
Talk through your flower shop with the person who builds it
A free 30-minute call. You leave knowing which part of your florist to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I offer a discount for reviews?
No. Most platforms prohibit it.
What if the review is unfair?
Reply calmly and factually. Future customers read the tone.
When is the best time to ask?
For weddings, about a week after. For everyday orders, a day or two after delivery.
More jobs AI can take on
What Westward builds for this
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