AI by industry · Car dealerships
AI marketing for car dealerships
A dealership can use AI to turn what it already has, such as new arrivals, trade-ins and service specials, into posts, emails and short video scripts without starting from a blank page. The best use is writing from real inventory details. A person reviews anything public, particularly anything about price, financing or incentives.
Talk through your dealership with the person who builds it
A free 30-minute call. You leave knowing which part of your car dealership to hand to AI first, what we would build, and roughly how long it takes.
Content that comes from the lot
Every new arrival is a post waiting to be written. Give AI the details and a few photos’ worth of notes, and it drafts a caption, an email blurb and a vehicle description. Posting these consistently keeps your name in front of local shoppers.
Reach your past buyers
Your customer list is your cheapest audience. AI can write segments by what people drive or when their lease ends, then draft emails that fit each group.
Advertising a price, payment or incentive has legal requirements, including clear disclosure of terms. Route those through whoever owns compliance at your store.
Service and parts deserve posts too
Showroom cars get the attention, yet service brings customers back. Seasonal reminders, such as tire checks before winter, battery checks before a heat wave and brake inspections before a road trip, are easy for AI to draft and useful to read. Add your real hours and how to book, and have your service manager approve the details.
Picture this
Examples of what it can look like. Illustrations, not clients.
A truck comes in on trade. By afternoon there is a caption, an email to past truck buyers and an updated page.
A local high school football season starts. A post connects the dealership to the town.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- 16 CFR Part 455 (FTC Used Car Rule): The Buyers Guide rule for used vehicle sales.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your dealership with the person who builds it
A free 30-minute call. You leave knowing which part of your car dealership to hand to AI first, what we would build, and roughly how long it takes.
Questions
Will AI-written ads sound generic?
They can, if you give it nothing real. Feed it specifics and edit the first draft in your own voice.
Can it write ads with prices in them?
It can draft them, but a person who knows the advertising rules should check the terms and fine print.
More jobs AI can take on
What Westward builds for this
Marketing and content: the same job in similar businesses