AI by industry · Wedding and event planners
Get your planning business found on Google and ChatGPT
To be found on Google and named by AI assistants, a planner needs a complete Google Business Profile, pages for each region and event type, and real reviews. Assistants rely on public facts, so consistency across your site and profiles matters. Rankings cannot be promised, but clear pages give you a fair chance.
Talk through your planning business with the person who builds it
A free 30-minute call. You leave knowing which part of your wedding and event planner to hand to AI first, what we would build, and roughly how long it takes.
Name your places and your services
A page that says “full-service wedding planning in Napa and Sonoma” helps because it states a service and a place. Add the venues you know and what a client can expect. A short summary at the top is easy for an assistant to quote.
Check what the assistants say
Ask the questions your couples ask and see who is named. If you are not, look at what the answer used, such as directories and profiles with reviews, and fill the gaps.
Westward’s ChatGPT and AI search agent does this check on a schedule and reports the real count, including zero.
Destination and corporate searches
Some people search for a planner in the place they will marry, not where they live. Pages for each destination you work in, with notes on permits, vendors and seasons you know first-hand, answer that search. Corporate buyers use different words, such as offsite, retreat and conference, so give them a page of their own.
Picture this
Examples of what it can look like. Illustrations, not clients.
A couple asks an assistant for planners who work at a coastal venue. Your venue page and reviewed profile are in the answer.
A company searches for an offsite planner in a mountain town. Your corporate page explains what you handle.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“Google’s automated ranking systems are designed to prioritize helpful, reliable information that’s created to benefit people”
Sources
- Google Search Central: creating helpful content: Google’s own guidance on what its ranking systems reward.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
Talk through your planning business with the person who builds it
A free 30-minute call. You leave knowing which part of your wedding and event planner to hand to AI first, what we would build, and roughly how long it takes.
Questions
Do wedding directories help?
They can, and assistants often draw on them. Keep your listing details the same as your site.
Is this a one-time fix?
No. Pages, profiles and reviews change, so it is checked regularly.
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What Westward builds for this
Show up on Google and ChatGPT: the same job in similar businesses