How to get more guests to your restaurant with AI
People find restaurants by searching for an occasion, not a name: “birthday dinner for ten,” “patio with dogs,” “private dining near me.” AI can build the pages and profile details that answer those searches, and draft the emails that bring regulars back on slow nights. You supply the real photos and approve everything that goes out.
Talk through your restaurant with the person who builds it
A free 30-minute call. You leave knowing which part of your restaurant to hand to AI first, what we would build, and roughly how long it takes.
Write for the occasion, not just the cuisine
Most restaurant websites say what they serve. Searchers want to know if you take big parties, have a patio, handle a rehearsal dinner or open for brunch. A separate plain page for each of those gives Google something to match.
AI can draft those pages from your own notes in an afternoon. You correct the facts, add photos of your own room, and publish.
Make the menu readable
A menu that is a photographed PDF cannot be read by search engines or by an assistant answering a question. Put it on the page as text, with the dishes people ask about up top.
Fill the slow night on purpose
Pick your quietest night. Write to the guests who dined with you on other nights and give them a reason to come on that one. AI drafts the note; you decide the offer.
Picture this
Examples of what it can look like. Illustrations, not clients.
A page titled “Private dining and large parties” lists seating, how to ask for a date and what the room is like, so the search “private room for 20” has a real answer.
Your Tuesday is empty. A short email goes to regulars who have never been on a Tuesday, and you approve it before it sends.
The PDF menu becomes a text page, and a search for your signature dish finally lands on you.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- FDA Food Code 2022: The model food safety code most states adopt.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your restaurant with the person who builds it
A free 30-minute call. You leave knowing which part of your restaurant to hand to AI first, what we would build, and roughly how long it takes.
Questions
Does AI write the restaurant’s reviews or fake posts?
No. Fake reviews break the platforms’ rules and your guests’ trust. AI writes your own pages and emails, and you check them.
How long until I see more guests?
Nobody can promise a date. Search takes weeks to react, while emails to regulars can work the same week.
More jobs AI can take on
What Westward builds for this
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