How to get more custom cake orders for your bakery
Custom cake customers search by occasion, like “first birthday cake” or “vegan wedding cake near me,” and choose the bakery that shows similar work and replies fast. AI can help you build portfolio pages by occasion, write an inquiry form that asks the right questions and draft quick, clear replies. Your photos and your baking do the persuading.
Talk through your bakery with the person who builds it
A free 30-minute call. You leave knowing which part of your bakery to hand to AI first, what we would build, and roughly how long it takes.
Show work by occasion
A gallery titled “Cakes” says little. Pages for birthdays, weddings, graduations and baby showers, each with real photos and a few sentences about flavors you offer, match what people type into Google.
AI can draft the descriptions from a list you give it. Only list what you truly make.
An inquiry form that does the interview
Ask for the date, number of servings, flavor, any allergies, pickup or delivery, and a reference photo. That saves the five-message exchange and lets you quote in one reply.
Reply while they are still shopping
People ask three bakeries and usually book the first that answers well. A fast acknowledgment that says when they will hear a price keeps you in the running.
A short line saying how far ahead you need to hear from a customer also filters out requests you cannot fill, which saves everyone a message.
Picture this
Examples of what it can look like. Illustrations, not clients.
A page for “Vegan and gluten-free birthday cakes” has your real photos and answers a search that was landing on a chain bakery.
An inquiry comes in at 9 p.m. with date, servings and a photo. It is waiting, organized, when you open at 6.
A bride-to-be searches for tasting information and finds a clear page on how tastings work.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- FDA Food Code 2022: The model food safety code most states adopt.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your bakery with the person who builds it
A free 30-minute call. You leave knowing which part of your bakery to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I show prices?
Only if you want to. Many bakeries quote per order, and the form can ask for the details needed.
Should I use AI images of cakes?
No. Show your own work. Pictures of cakes you did not make set the wrong expectations.
How many photos do I need?
A handful of clear, well-lit photos per occasion is enough. Quality matters more than quantity.
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