AI by industry · Personal injury lawyers
Client follow up for personal injury lawyers with AI
Personal injury follow up has three parts: leads who have not yet signed, clients waiting through a long claim, and the records and bills that need collecting. AI can track each, draft the messages and remind staff, and a person approves anything about the case.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your personal injury law firm to hand to AI first, what we would build, and roughly how long it takes.
Leads who went quiet
Someone who called after an accident may be recovering or talking to other firms. A caring check-in a day or two later, offering to answer questions, is appropriate. Pressure is not.
Stop after a couple of tries or if they decline.
Keeping clients in the loop
Claims take time and clients worry. A regular update, even to say a request is pending, reduces anxious calls. A drafted note from the file gives the case manager a head start.
Reminders to attend treatment appointments and send bills help keep the file complete. Do not give medical advice.
After the case ends
A closing letter, a note about what to keep, and a check-in later help the client feel cared for. Clients who feel that way refer friends. Keep these simple and sent from a person at the firm.
Picture this
Examples of what it can look like. Illustrations, not clients.
A caller said they would think about it. Two days later a note offers to answer questions and share what to expect from a first meeting.
The file still lacks a hospital bill. A staff reminder and a draft request to the provider are ready.
A client receives a status update after the insurer’s response arrives, reviewed by the case manager.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“header information that is materially false or materially misleading.”
Sources
- 15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.
- ABA Model Rule 1.6: Confidentiality of Information: The model ethics rule on protecting client information.
- NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your personal injury law firm to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can it text clients about their case?
Only with consent and on secure channels you have chosen. Many firms send a short notice that points to a portal.
Who approves what goes out?
The attorney or case manager, for anything on the substance of a claim.
How often should I update clients?
Often enough that no one wonders what is happening. Many firms set a regular rhythm and add a note whenever something changes.
More jobs AI can take on
What Westward builds for this
Follow up automatically: the same job in similar businesses