AI by industry · Moving companies
How to get more reviews for a moving company
Moving is stressful, and people choose movers by reading what others went through. The best time to ask for a review is a day or two after the move, once boxes are unpacked and the stress has settled. AI can send the request, thank people by name, and draft calm replies to complaints for you to post.
Talk through your moving company with the person who builds it
A free 30-minute call. You leave knowing which part of your moving company to hand to AI first, what we would build, and roughly how long it takes.
Timing matters more than wording
Ask on the day of the move and you catch people exhausted. Wait a few days and they may forget. A day or two after, mention the crew lead by name, and keep the message short.
Replying to damage complaints
Few things hurt a mover’s reputation like a public dispute about a broken table. A calm reply that acknowledges the problem and moves it to a phone call usually reads better than a defense.
Do not share details of the customer’s belongings or home in a public reply.
Credit the crew
Reviews that name a crew member are gold for morale. AI can make it easy to pass praise back to the team.
Ask about the crew as well as the move. “Were they careful, on time and easy to reach?” brings out details future customers care about.
Picture this
Examples of what it can look like. Illustrations, not clients.
Two days after a move, the customer receives a thank-you from the crew lead’s name and a link to review the company.
A reviewer says a lamp was broken. A drafted reply apologizes, asks them to contact the office, and waits for approval before it goes up.
A crew lead is named in a review. The office sees it that day and passes it on to the team.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- OSHA: construction safety: Federal safety rules for job sites.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your moving company with the person who builds it
A free 30-minute call. You leave knowing which part of your moving company to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I offer a discount for a review?
Avoid it. Review platforms generally forbid rewards for reviews.
What if a customer was truly unhappy?
Resolve the problem first, offline. Then it is up to them whether to update the review.
Who should reply to reviews?
The owner or office manager, in a calm voice. AI can draft, and the person posts.
More jobs AI can take on
What Westward builds for this
More reviews: the same job in similar businesses