AI by industry · Personal trainers
How personal trainers can get more reviews with AI
A trainer’s reviews are the closest thing to a reputation a stranger can check. The best time to ask is after a milestone the client is proud of, with a direct link so it takes seconds. AI can prepare the ask and draft replies, and you send them. Ask all your clients, and never offer something in exchange.
Talk through your training business with the person who builds it
A free 30-minute call. You leave knowing which part of your personal trainer to hand to AI first, what we would build, and roughly how long it takes.
Ask at a milestone
A first pull-up, a finished program, a new personal best, a goal event completed: these are moments when a client is happy and wants to say so.
A message from you, personal and brief, with a link, is much more likely to get a response than a mass email.
Be careful what reviews say
Reviews that promise a specific result can be a problem in a regulated area like health. Reply to thank the client without repeating claims.
Never share a client’s name, health details or progress without their clear permission, even when thanking them.
Picture this
Examples of what it can look like. Illustrations, not clients.
A client finishes her twelve-week program and completes the 10K she trained for. You get a prompt to send her a congratulations with a review link.
A client leaves a four-star review mentioning scheduling. You reply, thank her and fix the problem.
A review praises your help after surgery. You thank them kindly and do not mention any medical detail in your reply.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
- SBA: stay legally compliant: The Small Business Administration’s checklist for licenses, taxes and rules.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your training business with the person who builds it
A free 30-minute call. You leave knowing which part of your personal trainer to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I post client testimonials on my site?
Get written permission first, and avoid presenting any one result as typical.
What if a client leaves a bad review?
Reply calmly and briefly, and take the details offline. Do not argue in public.
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