AI by industry · Financial advisors
AI receptionist for financial advisors
An advisory office gets prospects, existing clients with service requests, and people trying to reach someone they were referred to. An AI receptionist can answer, tell these apart, book discovery calls and take clear messages for the team. It must not discuss account details with unverified callers or say anything that sounds like investment advice.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your financial advisor to hand to AI first, what we would build, and roughly how long it takes.
Prospects deserve a warm first minute
A referred prospect who reaches voicemail may not call back. The receptionist can acknowledge the referral by name, ask what prompted the call and book a time.
The receptionist should give your name and your firm, and say the call is recorded if you record calls.
Clients with service requests
Address changes, wires, distributions and forms should reach your service associate with the details captured. Verification rules come from your firm and custodian, not from the tool.
It should not guess at verification. If the request is sensitive, it passes it on and says someone will call back.
Hard limits
No account balances, no market opinions, no “should I sell.” Anything like that gets a message for the advisor. Check recording and disclosure rules with compliance.
After hours, it should say when someone will call back and make no promises about markets or timing.
Picture this
Examples of what it can look like. Illustrations, not clients.
A caller says a CPA suggested she call. The receptionist books a discovery call and notes the CPA’s name.
A client calls to ask how to update his address. The request goes to your associate with his preferred callback time.
A worried client asks if she should sell during a market drop. The receptionist offers to have the advisor call her back that day.
The rules that apply, in their own words
“must be fair and balanced, and must provide a sound basis for evaluating the facts”
“other than a call made for emergency purposes or made with the prior express consent of the called party”
Sources
- 47 U.S.C. § 227 (TCPA): Consent rules for automated calls, prerecorded voices and texts.
- FINRA Rule 2210: Communications with the Public: The rule for broker-dealer marketing and client messages.
- 17 CFR § 275.206(4)-1 (SEC Marketing Rule): The rule for investment adviser ads and testimonials.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your practice with the person who builds it
A free 30-minute call. You leave knowing which part of your financial advisor to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can it verify clients?
Only by the method your firm approves. For sensitive requests, a person verifies.
Are calls recorded?
Only if you set that up. Recording laws and firm policy apply.
Will clients mind talking to AI?
Some will. Offer a human callback and say clearly what the assistant is for.
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