AI by industry · Boutique hotels
How to get more hotel reviews with AI
A boutique hotel gets more reviews by asking guests at the high point of the stay and by fixing small problems before checkout. AI can send a timely, friendly ask, flag a guest who seems unhappy, and draft replies to reviews. You approve everything that gets posted.
Talk through your hotel with the person who builds it
A free 30-minute call. You leave knowing which part of your boutique hotel to hand to AI first, what we would build, and roughly how long it takes.
Catch trouble before it becomes a review
A short mid-stay message asking if everything is fine gives a guest the chance to say the water is cold or the room is noisy. You can fix it that day. Guests who feel heard review differently.
Small hotels live on a handful of vivid reviews. One that names the courtyard breakfast or the night manager does more than a generic five stars. A personal ask from the team that served them sets that up.
Ask when the memory is fresh
The morning after checkout, a short note thanks them and shares a link. No bribes: most review sites do not allow rewards for reviews.
Separate the problems you can fix from the ones you cannot. A noisy street is a fact to be honest about on your site. A broken lamp is a ticket to close the same day.
Replies are part of your marketing
Future guests read how you respond. A specific, calm reply to a complaint about street noise, mentioning what you changed, builds trust. Draft with AI, edit with a person.
Picture this
Examples of what it can look like. Illustrations, not clients.
A guest replies to a mid-stay text saying the room is warm. The desk gets an alert and sends a fan within minutes.
A couple checks out after their anniversary. The next morning a warm note includes a simple link to share their thoughts.
A reviewer says breakfast ran out early. A reply is drafted that explains what you changed.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
- FDA Food Code 2022: The model food safety code most states adopt.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your hotel with the person who builds it
A free 30-minute call. You leave knowing which part of your boutique hotel to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I only ask happy guests?
Do not filter who sees the link. Many platforms discourage that. Ask everyone, and handle problems in person first.
Should I reply to every review?
Yes, if you can. Short and specific works best.
Do I reply on every review site?
Prioritize the ones guests read most. Your top two or three sources cover most of the people who look at you.
More jobs AI can take on
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