AI by industry · Catering companies
More reviews for your catering company
Caterers get stronger reviews by asking the day after an event, when the client is still pleased, and by asking wedding and event planners, who can vouch for how you work. AI can draft the request and the replies. A review should be real, and you should ask permission before quoting anyone.
Talk through your catering company with the person who builds it
A free 30-minute call. You leave knowing which part of your catering company to hand to AI first, what we would build, and roughly how long it takes.
Ask the person who hired you
The best review comes from the client the day after a good event. A short, warm message with one link works better than a survey. Send it from your own name, not a no-reply address.
If the event had a problem, deal with it first. Asking for a review before you have fixed a complaint tends to go badly.
Planners are the audience that matters
A planner who writes that you were calm when the oven failed is worth many five-star ratings. Ask planners and venue managers directly, and make it easy.
Use what you get
With permission, put a few lines on your proposals and event pages. A short reply to each review shows prospects that you pay attention.
Keep a folder of the reviews and thank-you notes you receive. Planners often ask for references, and you will have them ready.
Picture this
Examples of what it can look like. Illustrations, not clients.
The morning after a corporate retreat, the organizer receives a thank-you with a link to leave a review.
A wedding planner is asked for a short note about working with you, and gives permission to use it on your site.
A review praises the service but says the buffet ran cold, so you reply with what you changed.
The rules that apply, in their own words
“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”
“It is an unfair or deceptive act or practice and a violation of this part for a business to write, create, or sell a consumer review”
Sources
- 16 CFR Part 465 (FTC rule on reviews and testimonials): The ban on fake, bought or suppressed reviews.
- FDA Food Code 2022: The model food safety code most states adopt.
- ADA.gov: introduction to the ADA: Accessibility duties for businesses open to the public.
- 15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
Talk through your catering company with the person who builds it
A free 30-minute call. You leave knowing which part of your catering company to hand to AI first, what we would build, and roughly how long it takes.
Questions
Can I ask guests for reviews?
You can, but ask the client first. Guests did not hire you.
Should I put testimonials on my site?
Yes, with permission, and use the real words. Do not edit them.
What if a guest posts a complaint?
Reply calmly, say what you will do about it, and contact the client directly. The reply is for the next reader too.
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