What an AI agency actually builds

Answers · AI agency for your business

An AI agency builds software that does work for a business: agents that handle email, follow-up or search; a custom CRM that reads your email; a website that improves itself; dashboards that update on their own; and tools for one specific job, like proposals. Westward builds all of these, and shows each one, with what happened, on its work page.

Agents

An agent is software that does a job on its own and reports what it did. Westward runs agents on its own site every day that work on getting it found on Google and named by ChatGPT; two weeks after launch, Westward was the second Google result for its own name, behind another firm with the same name.

Systems you work in

A custom AI CRM that keeps every client, their email, calls and requests in one place. Westward runs its own client work on one. A private portal where a family office sees everything it owns. Dashboards that update themselves.

Tools for one job

A proposal studio that drafts in a firm’s own style. A website that improves itself, which made nine live updates to our site in one 48-hour stretch. A chamber of commerce autopilot that runs every morning.

Who can do this for you

Westward builds these and sets them up. Each page shows what it does and what it has done.

Custom software

Platforms, internal tools, dashboards

Deal engines, leasing platforms, private portals, dashboards.

See what it does

Custom AI CRM and email

Knows every client and reads the email

Reads each client’s email and keeps their brief and to-dos current.

See what it does

Found on Google

An agent works your Google ranking every day

Checks eight things a day and writes down what it did.

See what it does

A website that improves itself

Small, tested changes every night

Reads what visitors do, ships up to two tested changes a night.

See what it does

See everything Westward builds, look at real builds with screenshots, read more answers about AI for business, or get started using AI in your business with the founder.

The rules that apply, in their own words

“intended for voluntary use and to improve the ability to incorporate trustworthiness considerations into the design, development, use, and evaluation of AI products, services, and systems.”

NIST, AI Risk Management Framework. A good build keeps a person in charge of anything that matters and records what the AI did.

“unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.”

FTC Act, 15 U.S.C. § 45(a)(1). Claims an AI drafts for you are your claims. Keep them true and checkable.

Sources

NIST AI Risk Management Framework: The U.S. standards body’s framework for using AI responsibly.
15 U.S.C. § 45 (FTC Act, Section 5): The federal ban on unfair or deceptive business practices, ads included.
15 U.S.C. § 7704 (CAN-SPAM Act): Rules for commercial email: honest headers, opt-out, address.

Questions

Does an agency build apps too?

Some do. Westward built Fitcut, a live app that finds haircuts that fit your face shape.

Do I own what is built?

At Westward, it runs on your accounts, and your data stays yours.

Can you build something not on this list?

Yes. Most custom builds start as a job nobody has a tool for.